Art direction isn’t about making stuff “look nice.” It’s about making stuff feel like it *belongs*—to the brand, to the moment, to the audience. Think of it as cooking: you don’t just plate food, you set the table.

Moodboards > Guesswork

A good art director never wings it. They craft visual recipes using moodboards, references, and cultural breadcrumbs. This mix becomes the north star for designers, photographers, animators—everyone in creative orbit.

Permission to Obsess

Art directors who win are the ones obsessing over type kerning, the shade of an off-white wall, or whether the model’s shoelaces are left untied. Details aren’t the extra—they’re the point.